Leveraging Thought Leadership: The ROI of Kindness
With host Peter Winick and guest Linda Cohen
Introducing kindness to the workplace through interactive virtual keynotes.
An interview with Linda Cohen about how keynote speaking has changed during the pandemic and how she continues to deliver her message of kindness.
Is kindness a mindset, culture, or capability? What is the cost of empowering your employees to be kind to their co-workers, customers, and themselves?
To get a deeper understanding of where kindness fits into the workplace, we’ve turned to The Kindness Catalyst, Linda Cohen. Linda is a nationally recognized kindness expert and keynote speaker with over a decade of experience. Her new book, The Economy of Kindness: How Kindness Transforms Your Bottom Line, provides real-life examples of companies that have employed kindness as a secret weapon to build and maintain their organizations.
We start our conversation by discussing how Linda started her kindness movement by writing her first book, 1,000 Mitzvahs: How Small Acts of Kindness Can Heal, Inspire, and Change Your Life, as a project to honor her father. As she began to deliver keynotes on the topic, she truly realized her passion for the subject. Linda discusses the concept of an “economy of kindness” and how kindness is a soft skill that businesses rarely emphasize. Yet, the ROI of kindness in your business is undeniable.
Linda has had to use her agility and willingness to learn in the last two years, overcoming massive changes to the keynote speaking industry caused by our current workplace situation. Linda shares tips on transitioning to virtual events, including the skills she had to learn and the changes she made to her delivery in order to ensure she still connects with her audience on an emotional level.
Kindness is essential in today’s business world. Times are changing, and thought leadership delivery methods have to change with them. Discover ways to effectively connect and deliver your message, no matter the circumstances.
Three Key Takeaways:
1. Growth is possible when kindness is part of your DNA. Does your thought leadership encourage people to be kind?
2. Delivering a thought leadership keynote virtually requires additional means of interactivity to avoid the risk of losing the audience.
3. After delivering a virtual keynote it is important to seek feedback to ensure your thought leadership was delivered in the way you intended.
If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information. In addition, we can help you implement marketing, research, and sales. Let us help you so you can devote yourself to what you do best.